Why your company needs to be talking about Conversational AI

In 2022 Conversational AI seemed to be the word on everybody’s lips, and as we move through 2023 we don’t expect that to change. The question is, do you have a grasp on what it can do to help YOUR business? 

Conversational AI, also known as chatbots, are computer programs designed to simulate conversation with human users. They can be integrated into websites, messaging apps, and other platforms to provide customer service, answer FAQs, and perform other tasks. 


Improve customer service


One of the key benefits of Conversational AI is that it can help businesses to improve customer service by providing quick and accurate responses to customer inquiries. For example, let’s say a customer has a question about your company’s return policy. Rather than waiting on hold for a customer service representative or sending an email and waiting for a response, the customer can simply ask the chatbot for help. The chatbot can provide the customer with the information they need right away, leading to increased customer satisfaction and loyalty.


Save time and resources


In addition to improving customer service, Conversational AI can also help businesses to save time and resources by automating tasks that would otherwise be performed by human employees. This can free up your staff to focus on more complex and creative tasks, leading to increased productivity and efficiency. This could look like a chatbot handling routine customer service inquiries, allowing your human customer service representatives to focus on more complex issues that require a personal touch. It’s not hard to imagine the positive impact that kind of labour refocusing could have for an organisation long term.  


Can help gather valuable data


Conversational AI can also help businesses to gather valuable data about their customers. By analysing customer interactions with chatbots, businesses can learn more about their customers’ needs, preferences, and pain points. This can help businesses to tailor their products and services to better meet the needs of their customers. Imagine a chatbot that asks every single customer for feedback after every purchase – that’s a goldmine of data that could take humans a lifetime to collect manually! With this wealth of information at your fingertips, you can identify common issues and take action to improve the customer experience across the board.


In conclusion, conversational AI is a game-changing tool that has the power to revolutionise your business by transforming the way you interact with customers. By leveraging its capabilities to the fullest, you can not only boost your customer service to new heights, but also supercharge your productivity and gather valuable insights into your customers’ needs and preferences.


But to fully realise the potential of this cutting-edge tech, it’s important to ensure that you have the right skills and expertise within your team. That’s why it’s crucial to take the necessary measures to embrace conversational AI with confidence, whether that’s by up skilling your existing team or partnering with experts who can help guide you through the process.


The bottom line is this: conversational AI is a tool that can transform your business, but it takes careful planning and execution to make it a success. With the right approach, however, the possibilities are endless, and you’ll be well on your way to providing an exceptional customer experience that sets you apart from the competition.


If you’re ready to take your business to the next level by embracing what Conversational AI can do for you then don’t hesitate to get in touch with us. We can help you find the best talent to help you on your journey. Get in touch with us at 01908 382 398 (UK) +1 628 254 5056 (US) or email info@edgetech.ai to see how we can support you.


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